Driver and Trackside Presenter Miss Emma Walsh takes us on an epic 10-episode journey to discover how auto makers of today are building cars to be faster, smarter, greener, and safer than ever before. This exhilarating doscuseries explores everything on wheels from the track, to Main St, and even into the places where there are no roads.
Branded Content for the Win
Over a 12-month run, Driven by Simulation garnered millions of views, increased YouTube audience by 128%, picked up over 30 industry awards, and increased brand awareness across the automotive sector. The content strategy was paramount to this success – in a world with so much automotive content, we had to show automotive and racing enthusiasts a side of the car they had never seen. Leveraging stories from high-end racing brands to innovative start-ups, we took the audience on a journey through all things automotive.
The campaign increased market share in the automotive space, exposed the products and solutions to other related industries (such as aerospace), and put the Ansys brand on the map as the global leader in engineering simulation – proving that if it can be driven, it’s driven by simulation.
